We can't know for sure what will perform well, but based on heuristics and four years of experience, we can make some guesses.
3:4 Single Image Post
As of today, this is the only consistent pattern for high-reach posts: a single image with an aspect ratio similar to that of a phone screen.
Original Content
Quotes or memes that are already circulating on Facebook won't perform well.
Potentially Iconic
Did you just watch a movie and come across a powerful or funny quote or dialogue? Share it with us, keeping the previous points in mind.
Don't Overuse Swaps
Swaps can be funny, but statistically speaking, they’ve never been reach-friendly.
Calm Down with Inside Jokes
"Dunkaccino," "Say that again?" "Watch Full HD Movies & TV Shows"—these make us feel like a community, and that's awesome. Keep making them, but don't overuse them, as the algorithm rarely favors inside jokes.
Human After All
Let’s not forget that Kinobot isn’t just a machine designed to please the algorithm. Keep requesting shit you like—after all, that’s what made the bot great in the first place. Never be afraid of requesting.